AIRvan Consulting LLC

Online (Internet) surveys can be quick and cost-effective. They can be conducted among customers, employees, members, or donors. Frequently, we combine telephone and web-based methodology to allow respondents a choice in the way they participate. Web-based surveys can also be conducted among panels of individuals who fit specific characteristics such as those with specific hobbies, job titles, or family characteristics.

In-depth interviews can be conducted by telephone or in person. This type of research allows us to get underneath the "surface" responses and understand the core values that lead to beliefs that are expressed as opinions. This technique allows us to build rapport with each respondent and obtain information that might not be discussed in a group setting. This technique is especially useful in obtaining information about competitive situations, sensitive issues, or complex issues.

Focus groups can be conducted in person, by telephone or online. Focus groups are most effective in gaining insights into topics about which you have no information, such as response to an ad concept or new product. They are useful when we need respondents to interact with each other about the topic.

Telephone surveys are a primary data collection tool when a random representative sample is necessary. This technique, if properly conducted, allows us to make projections about the general population based on the research. Frequently, telephone survey methodology is combined with web-based data collection to allow wider respondent participation. 


In-person intercept interviews are useful in obtaining feedback at specific locations or events when we might not be able to obtain phone numbers or email addresses for respondents. Additionally, these interviews capture opinions while the respondents are engaged in the activity. Information may be captured by special hand-held computer interviews or other data entry techniques. 

Ethnographic research allows us to observe respondents in real time in a typical setting. This observation technique allows us to see and hear how respondents behave during a specific task or action.
 
Combined methodology is the most frequently used data collection tool for most projects. Frequently, we use qualitative techniques such as in-depth-interviews or focus groups as the first phase of project before we move into the quantitative techniques. We combine telephone and web-based data collection for many projects in order to reach a wider target audience.