Creative research & interpretation for your decisions
In-person intercept interviews were used to develop a detailed visitor profile and marketing segmentation program for a major museum
The museum, a world-renowned family attraction, did not have a complete visitor profile and needed this information to develop targeted marketing campaigns and to make decisions about which advertising vehicles to use. AIRvan Consulting conducted ongoing in-person intercept interviews with hundreds of families over a number of months. The data resulted in an actionable segmentation that indicated advertising vehicles and related reasons for visiting.