Creative research & interpretation for your decisions
Association
Research to develop a member and donor segmentation for a major association for communications programs A major national association of college students and alumni needed a detailed segmentation for its members and donors. AIRvan Consulting used in-depth interviews during the first phase of the project to identify issues and motivations for joining and donating. A quantitative phase involved telephone and web-based surveys. Results indicated distinct segments and key messages that would resonate with each segment.
AIRvan Consulting LLC (317) 466-9832 or 540-532-9500 alice@airvanconsulting.com Key service areas: Indiana, Virginia, Metro DC, Maryland, West Virginia certified WBE Indiana
